Privacy Policy

We built Continuum with privacy as a product principle. This policy explains what data we collect, why we collect it, and how we keep it secure.

Last Updated:

Continuum is currently in beta. This policy reflects our current practices and will be updated as we add features.

1. Introduction & Scope

1.1 Who We Are

Continuum ("we," "us," or "our") is a comprehensive business platform that provides done-for-you website design services and an integrated scheduling platform for coaches, consultants, and other professional service providers. This Privacy Policy describes how we collect, use, share, and protect personal information in connection with our services.

1.2 Services Covered

This Privacy Policy applies to all services provided by Continuum, including but not limited to:

  • Custom website design and development services for professional practices
  • Scheduling and booking platform (may be integrated into custom websites or used standalone)
  • Payment processing and invoicing functionality
  • Client management dashboards and portals
  • Email communications and notifications
  • Any related services, applications, or features we may offer

Note: Our scheduling platform integration is optional. Clients who engage us for website design services only (without scheduling integration) will have this policy apply solely to the website design and delivery process, and not to ongoing scheduling-related data collection.

1.3 Updates to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make material changes, we will notify you by updating the "Last Updated" date at the top of this policy and, where appropriate, provide additional notice (such as via email or a prominent notice on our platform). Your continued use of our services after such updates constitutes acceptance of the revised policy.

2. Information We Collect

2.1 Information You Provide Directly

2.1.1 Account Registration Data

When you create an account as a coach, consultant, or client, we collect your name, email address, password (stored in encrypted form), and account type. We may also collect phone numbers if you choose to provide them for account recovery or communication purposes.

2.1.2 Profile & Business Information

Coaches and consultants may provide additional information including business name, professional bio, profile photos, business address, services offered, pricing information, availability schedules, session preferences, booking policies, cancellation policies, and custom branding assets (logos, colors, images). For done-for-you website services, we collect detailed business requirements, content, imagery, and design preferences.

2.1.3 Payment & Financial Information

Payment data is processed by our payment processor, Stripe. We do not store full credit card numbers or bank account details on our servers. We retain only metadata such as payment status, transaction IDs, last four digits of payment methods, billing addresses, and transaction histories. Coaches using Stripe Connect to receive payments provide information directly to Stripe, including tax identification numbers, banking details, and identity verification documents.

2.1.4 Booking & Session Information

When clients book sessions, we collect booking details including session type, date and time preferences, session notes or intake forms (if required by the coach), special requests, and any information shared through our messaging features. We also track session status (scheduled, completed, cancelled, rescheduled) and session history.

2.1.5 Communications

We collect the content of messages you send through our platform, including support requests, feedback, coach-client communications, and any other correspondence with us or between users. We send transactional emails (booking confirmations, reminders, notifications, password resets) via our email service provider, Resend, and retain minimal logs for delivery troubleshooting and compliance purposes.

2.1.6 Website Design & Content

For clients engaging our done-for-you website services, we collect all content, media, branding materials, design preferences, business information, and other materials you provide for website creation. This may include proprietary business information, marketing copy, client testimonials, portfolio items, and any other content you wish to display on your custom website.

2.2 Information Collected Automatically

2.2.1 Usage Data & Analytics

We automatically collect information about how you interact with our services, including pages viewed, features used, actions taken, time spent on pages, navigation paths, search queries, booking flow interactions, and error messages encountered. This helps us understand user behavior, improve our platform, and troubleshoot technical issues.

2.2.2 Cookies & Tracking Technologies

We use cookies, web beacons, local storage, and similar tracking technologies to recognize you, remember your preferences, maintain your session, prevent fraud, and analyze platform usage. See Section 10 for detailed information about our use of cookies and how to manage your cookie preferences.

2.2.3 Device & Technical Information

We collect technical information about the devices and software you use to access our services, including IP address, browser type and version, operating system, device type (mobile, tablet, desktop), screen resolution, language preferences, referring URLs, and access times. This information helps us optimize our platform for different devices and browsers.

2.2.4 Location Information

We may derive approximate location information from your IP address to provide location-appropriate content, suggest time zones for scheduling, detect fraudulent activity, and comply with legal requirements. We do not collect precise GPS location data unless you explicitly grant permission through your device settings.

2.3 Information from Third Parties

2.3.1 Authentication Providers

If you choose to sign up or log in using a third-party authentication provider (such as Google or other OAuth providers), we receive basic profile information from that provider as permitted by your privacy settings with them, which may include your name, email address, and profile picture.

2.3.2 Payment Processors

We receive transaction status updates, payment confirmation data, and fraud signals from Stripe and other payment processors we integrate with. This information helps us confirm successful payments, handle refunds, and prevent fraudulent transactions.

2.3.3 Calendar & Integration Services

If you connect external calendar services (such as Google Calendar, Outlook, or others), we receive availability information, event details relevant to scheduling, and calendar metadata necessary to prevent double-bookings and synchronize appointments. We only access calendar data necessary to provide our scheduling services.

2.3.4 Referral Sources & Marketing Partners

We may receive information from advertising partners, analytics providers, and referral sources about how you discovered our platform, including referral source, campaign identifiers, and aggregated demographic or interest data that helps us understand our user base and improve our marketing efforts.

3. How We Use Your Information

3.1 Service Delivery & Core Functionality

We use your information to provide, maintain, and improve our services, including:

  • Creating and managing your account
  • Designing, building, and delivering custom websites for your professional practice
  • Processing bookings, scheduling sessions, and managing appointments
  • Processing payments, issuing invoices, and handling refunds
  • Sending booking confirmations, reminders, and transactional notifications
  • Facilitating communication between coaches and clients
  • Providing customer support and responding to your requests
  • Synchronizing with external calendars and preventing scheduling conflicts

3.2 Platform Improvements & Personalization

We analyze usage patterns and feedback to understand how our platform is used, identify areas for improvement, develop new features, test new functionality, personalize your experience, and optimize our user interface and workflows. This helps us create a better product for all users.

3.3 Communications & Marketing

We use your contact information to send important service updates, policy changes, feature announcements, and (with your consent) marketing communications about our services. You can opt out of marketing emails at any time using the unsubscribe link in any email or by adjusting your notification preferences in your account settings.

3.4 Security, Fraud Prevention & Abuse Protection

We use information to detect, investigate, and prevent fraudulent transactions, unauthorized access, abuse of our platform, violations of our Terms of Service, and other harmful or illegal activity. This includes monitoring for suspicious patterns, verifying user identities when necessary, and cooperating with law enforcement when required.

3.5 Legal Compliance & Protection

We use and retain information as necessary to comply with legal obligations, respond to legal requests and court orders, enforce our Terms of Service and other agreements, protect our rights and property, and protect the rights, safety, and security of our users and the public.

3.6 Business Operations & Analytics

We use aggregated and de-identified data for business analytics, reporting, research, and to understand trends in the coaching and professional services industry. This data cannot be used to identify individual users and helps us make informed business decisions.

4. Data Sharing & Disclosure

Important: We do not sell your personal data to third parties. We share data only as described in this section.

4.1 Service Providers & Subprocessors

We share information with trusted third-party service providers who perform services on our behalf. These providers are contractually obligated to use your information only to provide services to us and to protect your information. Our current service providers include:

  • Supabase: Database hosting, authentication services, and data storage
  • Stripe: Payment processing, subscription billing, and Stripe Connect for coach payouts
  • Resend: Transactional email delivery and notification services
  • Vercel: Web hosting and content delivery network services
  • Cloud infrastructure providers: For secure data storage and platform operations

We may add additional service providers as we expand our platform capabilities. We will update this policy to reflect any material changes to our service provider relationships.

4.2 Between Coaches and Clients

When you book a session with a coach, we share relevant booking information (your name, contact details, booking preferences, session notes, and payment status) with that coach so they can provide services to you. Similarly, coaches' profile information, availability, and service details are visible to potential clients browsing their booking pages.

4.3 Business Transfers

In the event of a merger, acquisition, reorganization, bankruptcy, or sale of some or all of our assets, your information may be transferred to the acquiring entity. We will notify you via email and/or a prominent notice on our platform before your information is transferred and becomes subject to a different privacy policy.

4.4 Legal Requirements & Protection

We may disclose your information if required by law, court order, subpoena, or other legal process, or if we believe in good faith that disclosure is necessary to: (a) comply with legal obligations; (b) protect our rights, property, or safety or that of our users or the public; (c) detect, prevent, or address fraud, security, or technical issues; or (d) enforce our Terms of Service or other agreements.

4.5 With Your Consent

We may share your information with third parties when you explicitly consent to such sharing, such as when you authorize an integration with a third-party service or when you direct us to share information with a specific party.

4.6 Aggregated & De-identified Data

We may share aggregated, de-identified, or anonymized data that cannot reasonably be used to identify you with partners, researchers, or other third parties for analytics, industry research, or other legitimate business purposes.

5. Data Processing Roles

5.1 When We Act as Data Controller

Continuum acts as a data controller for information collected about our users' use of the platform, account information, website design project data, payment processing, and platform analytics. As a controller, we determine the purposes and means of processing this data and are responsible for its protection and compliant use.

5.2 When We Act as Data Processor

When coaches use our platform to manage their client relationships and bookings, we act as a data processor on behalf of the coach (who is the data controller). In these cases, we process client data according to the coach's instructions and applicable data protection laws. Coaches are responsible for ensuring they have appropriate legal bases to collect and process their clients' personal information.

5.3 Coach Responsibilities

Coaches using our platform are responsible for: (a) obtaining appropriate consent or legal basis for collecting client information; (b) providing clients with their own privacy notice if required; (c) honoring client data rights requests; (d) maintaining accurate information; and (e) complying with applicable data protection laws in their jurisdiction. We provide tools to help coaches fulfill these obligations but cannot guarantee coaches' compliance.

5.4 Data Processing Agreements

For coaches who require a formal Data Processing Agreement (DPA) to comply with regulations like GDPR, we offer standard DPAs that outline our respective responsibilities. Please contact us at the email address in Section 14 to request a DPA.

6. Your Rights & Choices

6.1 Access & Data Portability

You have the right to access your personal information and, in certain circumstances, receive a copy of your data in a structured, commonly used, machine-readable format. You can view and download most of your data through your account settings. For comprehensive data exports, contact us at the email address in Section 14.

6.2 Correction & Update

You can update most of your personal information directly through your account settings. If you believe any information we hold about you is inaccurate or incomplete, you can correct it in your account or contact us for assistance.

6.3 Deletion & Account Closure

You have the right to request deletion of your personal information and closure of your account. You can delete your account through account settings or by contacting us. Upon deletion, we will remove your personal data from active systems within 30 days and from backup systems within 90 days, subject to legal retention obligations. Some information may be retained in de-identified form for analytics or as required for legal, tax, or accounting purposes.

6.4 Objection & Restriction

Where we process your data based on legitimate interests, you have the right to object to such processing. You may also request restriction of processing in certain circumstances, such as while we verify the accuracy of your data or assess your objection. Note that exercising these rights may limit our ability to provide certain services.

6.5 Marketing Communications Opt-Out

You can opt out of marketing emails at any time by clicking the "unsubscribe" link in any marketing email or by adjusting your notification preferences in account settings. Note that even if you opt out of marketing communications, we will still send transactional emails necessary to provide our services (booking confirmations, payment receipts, important service updates, etc.).

6.6 Cookie Management

You can control cookies through your browser settings and through our cookie preference center. See Section 10 for detailed information about cookies and how to manage them. Note that disabling certain cookies may affect platform functionality.

6.7 Exercising Your Rights

To exercise any of these rights, contact us at the email address in Section 14. We will respond to your request within the timeframe required by applicable law (typically 30 days). We may need to verify your identity before processing your request. You also have the right to file a complaint with your local data protection authority if you believe we have not adequately addressed your concerns.

7. Region-Specific Privacy Rights

7.1 European Economic Area (GDPR)

If you are located in the European Economic Area (EEA), United Kingdom, or Switzerland, you have additional rights under the General Data Protection Regulation (GDPR) and equivalent laws:

7.1.1 Legal Bases for Processing

We process your personal data based on the following legal grounds:

  • Contract performance: To provide services you've requested (account creation, bookings, website design)
  • Legitimate interests: To improve our platform, prevent fraud, and ensure security
  • Consent: For marketing communications and optional features (which you can withdraw at any time)
  • Legal obligations: To comply with applicable laws and regulations

7.1.2 International Data Transfers

Your data may be transferred to and processed in countries outside the EEA. When we transfer data internationally, we use appropriate safeguards such as Standard Contractual Clauses approved by the European Commission, adequacy decisions, or other legally compliant transfer mechanisms.

7.1.3 Data Protection Officer

You may contact our Data Protection Officer with questions about our data processing practices at the email address provided in Section 14.

7.1.4 Supervisory Authority

You have the right to lodge a complaint with your local supervisory authority if you believe we have violated your data protection rights.

7.2 California (CCPA/CPRA)

If you are a California resident, you have specific rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA):

7.2.1 Right to Know

You have the right to request disclosure of: (a) categories of personal information collected; (b) categories of sources; (c) business or commercial purpose for collection; (d) categories of third parties with whom we share information; and (e) specific pieces of personal information we hold about you.

7.2.2 Right to Delete

You have the right to request deletion of personal information we have collected from you, subject to certain exceptions (such as completing transactions, detecting security incidents, complying with legal obligations, etc.).

7.2.3 Right to Correct

You have the right to request correction of inaccurate personal information we maintain about you.

7.2.4 Right to Opt-Out & Limit

You have the right to opt out of the "sale" or "sharing" of personal information (as defined by CCPA) and to limit the use and disclosure of sensitive personal information. Note: We do not sell personal information in the traditional sense and do not share information for cross-context behavioral advertising.

7.2.5 Non-Discrimination

You have the right not to receive discriminatory treatment for exercising your CCPA/CPRA rights. We will not deny services, charge different prices, or provide different quality of services because you exercise your privacy rights.

7.2.6 Authorized Agents

You may designate an authorized agent to make requests on your behalf. We will require verification of both your identity and the agent's authority to act on your behalf.

7.2.7 Categories of Information Collected

In the past 12 months, we have collected the following categories of personal information:

  • Identifiers (name, email, phone number)
  • Commercial information (purchase history, booking records)
  • Internet activity (browsing history, interactions with our platform)
  • Geolocation data (approximate location from IP address)
  • Professional information (for coaches: business details, credentials)
  • Inferences (preferences, characteristics derived from your usage)

7.3 Other U.S. State Privacy Laws

Residents of Virginia, Colorado, Connecticut, Utah, and other states with comprehensive privacy laws have similar rights to those described above, including rights to access, delete, correct, and opt out of certain data processing activities. Contact us at the email in Section 14 to exercise these rights.

7.4 Other Jurisdictions

If you are located in a jurisdiction with specific data protection laws not mentioned above, you may have additional rights under local law. Contact us to learn about rights available in your jurisdiction.

8. Data Security

8.1 Security Measures

We implement industry-standard technical and organizational security measures to protect your personal information from unauthorized access, disclosure, alteration, and destruction. These measures include:

  • Encryption of data in transit using HTTPS/TLS protocols
  • Encryption of sensitive data at rest in our databases
  • Secure password hashing using industry-standard algorithms
  • Role-based access controls and principle of least privilege
  • Regular security assessments and vulnerability scanning
  • Secure API authentication with scoped access keys
  • Logging and monitoring for suspicious activity
  • Regular security updates and patches to our infrastructure
  • Secure development practices and code review processes
  • Employee training on data protection and security best practices

8.2 Data Breach Notification

In the event of a data breach that affects your personal information, we will notify you and applicable regulatory authorities as required by law. Notification will be provided without undue delay and will include information about the nature of the breach, the data affected, steps we are taking to address the breach, and recommendations for protecting yourself. Notifications will be sent via email to the address on your account and/or posted prominently on our platform.

8.3 Your Security Responsibilities

While we implement strong security measures, security is a shared responsibility. You can help protect your account by: (a) using a strong, unique password; (b) not sharing your login credentials; (c) logging out when using shared devices; (d) keeping your contact information current; (e) enabling two-factor authentication if available; and (f) promptly reporting any suspicious activity on your account.

8.4 Limitations

No method of transmission over the internet or electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your personal information, we cannot guarantee absolute security. If you have reason to believe your interaction with us is no longer secure, please contact us immediately.

9. Data Retention & Deletion

9.1 Retention Periods

We retain personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. Retention periods vary based on data type:

  • Account data: Retained while your account is active and for a reasonable period afterward for legal and business purposes
  • Booking and session records: Retained for the duration of the coach-client relationship plus 3-7 years for dispute resolution and legal compliance
  • Payment and financial records: Retained for 7 years to comply with tax and accounting regulations
  • Website design project data: Retained for the project duration plus 3 years for warranty and support purposes
  • Communications: Retained for as long as necessary to provide support and resolve disputes
  • Technical logs: Typically retained for 90 days to 1 year for security and troubleshooting
  • Marketing data: Retained until you opt out or withdraw consent

9.2 Account Deletion Process

When you delete your account or request deletion of your data, we will: (a) remove personal data from active systems within 30 days; (b) remove data from backup systems within 90 days; and (c) de-identify or aggregate any data retained for analytics or legal purposes. Some information may be retained in de-identified form that cannot reasonably be used to identify you.

9.3 Legal Retention Obligations

We may retain certain information longer than standard retention periods when required by law, necessary for legal proceedings, to enforce our agreements, to prevent fraud and abuse, to resolve disputes, or for other legitimate business purposes. When legal holds or preservation obligations apply, data subject to those obligations will not be deleted until the obligation ends.

9.4 Backup Retention

We maintain backup copies of data for disaster recovery and business continuity purposes. Deleted data may remain in backup systems for up to 90 days after deletion from active systems. Backup data is securely stored and not used for operational purposes.

10. Cookies & Tracking Technologies

10.1 What Are Cookies

Cookies are small text files stored on your device when you visit our platform. We use cookies and similar technologies (web beacons, pixels, local storage) to recognize you, remember your preferences, keep you logged in, understand how you use our platform, and improve your experience.

10.2 Types of Cookies We Use

10.2.1 Essential Cookies

These cookies are necessary for the platform to function and cannot be disabled. They enable core functionality such as user authentication, session management, security features, and load balancing. Without these cookies, our services cannot be provided.

10.2.2 Functional Cookies

These cookies enable enhanced functionality and personalization, such as remembering your preferences (language, timezone, display settings), storing your booking drafts, and personalizing your experience based on your account type.

10.2.3 Analytics & Performance Cookies

These cookies help us understand how visitors interact with our platform by collecting information about pages visited, time spent, errors encountered, and usage patterns. This information is aggregated and anonymized, and helps us improve platform performance and user experience.

10.2.4 Marketing & Advertising Cookies

With your consent, we may use cookies to deliver relevant advertisements, track ad campaign effectiveness, and measure marketing ROI. These cookies may track your browsing activity across different websites. You can opt out of these cookies through our cookie preference center or your browser settings.

10.3 Third-Party Cookies

Some cookies are placed by third-party services we use, such as payment processors (Stripe), analytics providers, and content delivery networks. These third parties may use cookies to provide their services and may have their own privacy policies governing their use of your information.

10.4 Managing Cookie Preferences

You can control cookies in several ways:

  • Browser settings: Most browsers allow you to block or delete cookies through settings. Note that blocking essential cookies may prevent you from using certain features of our platform.
  • Cookie preference center: You can manage non-essential cookie preferences through our cookie banner and preference center (if implemented).
  • Opt-out tools: You can opt out of interest-based advertising through industry opt-out tools like the Digital Advertising Alliance's opt-out page or the Network Advertising Initiative's opt-out page.
  • Do Not Track: Some browsers have "Do Not Track" features. Currently, there is no industry standard for how to respond to these signals, so we do not currently respond to Do Not Track signals.

10.5 Local Storage & Session Storage

In addition to cookies, we may use browser local storage and session storage to store preferences, cache data for performance, and maintain application state. This data is stored locally on your device and can be cleared through your browser settings.

11. Children's Privacy

11.1 Age Restrictions

Continuum is not intended for use by individuals under the age of 16. We do not knowingly collect personal information from children under 16. If you are under 16, please do not use our services or provide any information to us.

11.2 Parental Notice

If we learn that we have collected personal information from a child under 16 without parental consent, we will delete that information as quickly as possible. If you believe we have collected information from a child under 16, please contact us immediately at the email address in Section 14.

11.3 Youth Coaching Services

If a coach provides services to minors (such as youth sports coaching or tutoring), the coach is responsible for obtaining appropriate parental consent and complying with applicable laws regarding minors' data. Continuum provides the platform but is not responsible for coaches' compliance with laws regarding services to minors.

12. Third-Party Services & Links

12.1 Third-Party Service Providers

Our platform integrates with and relies on third-party services including Stripe (payment processing), Resend (email delivery), Supabase (database and authentication), and others. When you use features that involve these services, your information may be transmitted to and processed by these third parties in accordance with their privacy policies. We encourage you to review the privacy policies of these services.

12.2 External Links

Our platform may contain links to third-party websites, including coaches' own websites (if they have custom sites we've built), social media profiles, and other external resources. We are not responsible for the privacy practices or content of these external sites. We encourage you to read the privacy policies of any third-party sites you visit.

12.3 Coach Websites & Custom Integrations

When we build custom websites for coaches, those websites may integrate with our scheduling platform or operate independently. If a coach's custom website includes our scheduling integration, this Privacy Policy applies to data collected through that integration. For data collected through other parts of the coach's website, the coach's own privacy policy applies (if they have one). Coaches are responsible for implementing appropriate privacy notices on their custom websites.

12.4 Future Integrations

We may add integrations with additional third-party services in the future (such as video conferencing platforms, accounting software, CRM systems, etc.). When we add new integrations, we will update this Privacy Policy to reflect those changes and will seek your consent where required by law.

13. Changes to This Privacy Policy

13.1 Policy Updates

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make changes, we will update the "Last Updated" date at the top of this policy.

13.2 Notice of Material Changes

For material changes that significantly affect your rights or how we use your information, we will provide prominent notice before the changes take effect. This may include email notification, a banner on our platform, or other appropriate communication methods. We encourage you to review this policy periodically.

13.3 Continued Use

Your continued use of our services after we post changes to this Privacy Policy constitutes your acceptance of the updated policy. If you do not agree to the updated policy, you should discontinue use of our services and contact us to close your account.

13.4 Previous Versions

If you would like to review a previous version of this Privacy Policy, please contact us at the email address in Section 14.

14. Contact Us

14.1 Privacy Questions & Requests

If you have questions about this Privacy Policy, want to exercise your privacy rights, or have concerns about how we handle your personal information, please contact us at:

Email: book.with.continuum@gmail.com

Subject Line: Privacy Request - [Your Name]

14.2 Data Protection Officer

For GDPR-related inquiries or to contact our Data Protection Officer, please use the same email address above with the subject line "DPO - [Your Query]".

14.3 Response Time

We will respond to privacy requests and inquiries within the timeframe required by applicable law, typically within 30 days of receiving your request. We may need to verify your identity before processing certain requests to protect your privacy and security.

14.4 Regulatory Authorities

You have the right to file a complaint with your local data protection authority if you believe we have not adequately addressed your privacy concerns. However, we encourage you to contact us first so we can try to resolve your concerns directly.

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